Introduction How To Design A Landing Page
Instapage is a program dedicated to helping you produce better landing pages. How To Design A Landing Page
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program offers the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages fast
A clean user interface
accessibility to professional stock pictures
But these are just a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines that will assist you space and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile use. All these are made to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Depending on the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. How To Design A Landing Page
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it to:
A Customized domain
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a full presentation of your webpage before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from Another software out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to modify the style of the webpage. As opposed to recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine different components of your page, you can divide test utilizing Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variation. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will discover information about your webpage’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between both test variations here.
You’ll also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these areas:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more analytics, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to place Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your production and plan, and conversion target tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. How To Design A Landing Page