Intro How To Make Email Marketing Work
When I asked you to name an email Marketing instrument, what would you say? How To Make Email Marketing Work
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring How To Make Email Marketing Work
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, business size, record size and even the type of content you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of content to your email, such as videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your groups or segments.
The tab also allows you To build segment-like rules , in case your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? How To Make Email Marketing Work
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most essential aspects of any email marketing software now.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also combine Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Stuff here since I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on stage. How To Make Email Marketing Work
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic base to work from if, for example the majority of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an act, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just not as efficient…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. How To Make Email Marketing Work
The Price of MailerLite is one of those tools largest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of the competition generally, MailerLite is by far among the cheapest options available on the market. Additionally, if you’re ready to pay annually, you can also get an even greater discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few marketing tools to interrupt The (very crowded) industry in the last couple of decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. How To Make Email Marketing Work