Introduction How To Set Up A Landing Page
Instapage is a software dedicated to helping you create better landing pages. How To Set Up A Landing Page
The first thing you need to know is that it is 100% Devoted to landing Pages and landing pages only.
Like the other good’s on the market, this program Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
accessibility to specialist stock pictures
But those are only a couple of the highlights. Let us dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your components to, you can put them anywhere on the page you prefer.
As you drag your elements to various areas, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you are designing a page especially for mobile usage. These are made to load incredibly quickly, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. How To Set Up A Landing Page
Post Your Landing Page
When you’re ready to publish your webpage, you have a couple choices.
You can publish it
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain name You would love to print to. But beware, this one does need a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your webpage until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from Another software out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t wish to modify the style of the webpage. As opposed to recreating your complete page, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine different components of your page, you can divide test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variation. Information on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will discover information about your page’s conversion rate depending on the goals you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for those who need to put Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and strategy, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. How To Set Up A Landing Page