Intro Hubspot Email Marketing Certification
When I asked you to name an email Marketing tool, what could you say? Hubspot Email Marketing Certification
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the identical large players for the last decade. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Hubspot Email Marketing Certification
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, list size and even the type of content you plan to send.
Then, you need to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a fantastic match for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the exact same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of content to your email, such as videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot Email Marketing Certification
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can also combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a frequent denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much to the form Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on stage. Hubspot Email Marketing Certification
If you’re not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users .
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to fulfill their needs.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Finally, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Hubspot Email Marketing Certification
The Price of MailerLite is among those tools biggest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It ends up, at around half of the Price of this rivalry generally, MailerLite is undoubtedly one of the least expensive options available on the industry. Plus, if you are ready to pay annually, you can also get an even greater discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the very few email marketing tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Hubspot Email Marketing Certification