Introduction Hubspot Email Marketing Ebook
If I asked you to name an email Marketing tool, what would you say? Hubspot Email Marketing Ebook
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Hubspot Email Marketing Ebook
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, list size and also the type of content you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot Email Marketing Ebook
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most important facets of any email marketing program today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — which we’ll get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the form Things here since I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Hubspot Email Marketing Ebook
If you are not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic base to work from if, for example most of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check how your form displays on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as efficient…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Hubspot Email Marketing Ebook
The Price of MailerLite is among those tools largest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of this competition on average, MailerLite is undoubtedly among the least expensive options available on the market. Additionally, if you’re ready to pay yearly, you can also get an even greater discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Hubspot Email Marketing Ebook