When I asked you to name an email Marketing tool, what could you say? Hubspot
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the identical big players for the last decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Hubspot
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, business size, list size and also the kind of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your classes or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the shape Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Hubspot
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, for example most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their demands.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Hubspot
The cost of MailerLite is no doubt one of those tools largest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of this rivalry generally, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you are willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Hubspot