Introduction Icontact Email Marketing
When I asked you to name an email Marketing tool, what could you say? Icontact Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Icontact Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, company size, record size and even the type of content you plan to send.
Then, You Have to verify your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Kinds of articles to your email, such as videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Icontact Email Marketing
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the shape Stuff here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Icontact Email Marketing
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can check the way your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see exactly how your subscribers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to fulfill their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Icontact Email Marketing
The cost of MailerLite is among the tools biggest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Price of this competition on average, MailerLite is by far among the cheapest options available on the market. Plus, if you are ready to pay annually, you are also able to get a much better discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those very few email advertising tools to interrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Icontact Email Marketing