Background Inexpensive Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Inexpensive Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Inexpensive Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and also the type of content you intend to send.
Then, You Have to verify your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your groups or segments.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Inexpensive Email Marketing
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email advertising program today.
Because highly personalized campaigns are necessary if You’re searching to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can even combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we will get to in a moment — and they have no value besides what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on point. Inexpensive Email Marketing
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything from the form style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this installation process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Inexpensive Email Marketing
The Price of MailerLite is undoubtedly among those tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an wonderful option for those starting out.
And what about the premium programs?
It ends up, at approximately half the Price of the rivalry generally, MailerLite is undoubtedly among the cheapest options available on the market. Additionally, if you are ready to pay annually, you can also get an even greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) industry in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Inexpensive Email Marketing