Intro Instapage Ebook
Instapage is a program dedicated to helping you produce better landing pages. Instapage Ebook
The first thing you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other good’s out there, this program offers the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to specialist stock images
But those are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and layouts to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will display Guidelines that will help you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull out of here.
Instead, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you’re designing a page specifically for mobile usage. These are made to load incredibly quickly, but you are going to get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, it is possible to filter the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Instapage Ebook
Post Your Landing Page
When you’re ready to publish your webpage, you have a few options.
You can print it to:
A Customized domain name
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain You’d love to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another applications on the market.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not want to change the fashion of the webpage. Rather than recreating your entire page, it will save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you want to test different elements of your page, it is possible to split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will see the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll find information about your page’s conversion rate depending on the goals you set.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
may have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
Overall, Instapage is a great option for People Who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your creation and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Instapage Ebook