Introduction Instapage Options
Instapage is a software dedicated to helping you produce better landing pages. Instapage Options
The first thing that you Want to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages fast
A fresh user interface
Access to specialist stock images
But these are only a few of the highlights. Let us dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the page. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will help you distance and align all components so.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you’re designing a webpage especially for mobile use. All these are made to load incredibly quickly, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Instapage Options
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can publish it to:
A custom domain name
A demonstration page
A custom domain is pretty self-explanatory. Simply enter in the domain name You would like to publish to. But remember, that one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it will publish.
Or, If You Would like a Complete presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other software out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but do not want to modify the style of the webpage. Rather than recreating your entire page, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to test unique elements of your page, you can divide test using Instapage. Just copy your primary copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others are going to see the variation. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover details about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a great option for People Who need to put Together quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and plan, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Instapage Options