Overview Instapage Premium
Instapage is a program dedicated to helping you create better landing pages. Instapage Premium
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to specialist stock images
But these are only a few of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines to assist you distance and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you are designing a webpage specifically for mobile use. All these are designed to load incredibly fast, but you are going to find this option if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Instapage Premium
Post Your Landing Page
When you’re ready to publish your webpage, you have a couple options.
You can publish it to:
A custom domain name
A demonstration page
A custom domain name is pretty self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full presentation of your page until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from Another applications on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to change the style of the page. Rather than recreating your entire webpage, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you want to test different elements of your page, you can divide test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller variant and others are going to see the variant. Information on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no leading Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find details about your page’s conversion rate based on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for People Who need to put Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your production and strategy, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Instapage Premium