Background Is Email Marketing Dead
If I asked you to name an email Marketing instrument, what would you say? Is Email Marketing Dead
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same big players for the previous ten years. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Is Email Marketing Dead
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, business size, record size and also the kind of material you plan to send.
Then, you need to verify your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Is Email Marketing Dead
Managing Your Clients
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising software today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we’ll get into in a moment — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much to the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Is Email Marketing Dead
If you are not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, for example the majority of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see how your readers interacted with your emails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their demands.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to get an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Is Email Marketing Dead
The cost of MailerLite is undoubtedly one of those tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half the Price of the competition generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re willing to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) industry in recent decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Is Email Marketing Dead