Background Is Email Marketing Effective
If I asked you to name an email Marketing tool, what would you say? Is Email Marketing Effective
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Is Email Marketing Effective
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, list size and even the kind of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations soon, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of content to your email, such as videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Is Email Marketing Effective
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email marketing software today.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may simply add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the shape Things here because I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on stage. Is Email Marketing Effective
If you’re not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great foundation to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see how your readers interacted with your mails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Is Email Marketing Effective
The Price of MailerLite is undoubtedly among the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at around half the Cost of this rivalry on average, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are ready to pay annually, you are also able to get a much greater discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Is Email Marketing Effective