Introduction Landing Page Comparison
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Comparison
The first thing that you Want to know is that it is 100 percent Devoted to landing Landing and pages pages only.
Like another good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to professional stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can put them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is placed and optimized so across all of the devices.
If need be, you can also edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you’re designing a webpage specifically for mobile usage. All these are made to load incredibly quickly, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Landing Page Comparison
Post Your Landing Page
When you are ready to print your page, you have a couple choices.
You can print it to:
A custom domain
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain You would love to print to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other applications on the market.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but do not want to modify the style of the webpage. As opposed to recreating your complete webpage, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test different elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will see the variation. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will discover information about your webpage’s conversion rate based on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between the two test versions here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its rivals in these regions:
The large one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more analytics, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for those who need to put Together quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Landing Page Comparison