Introduction Landing Page Hosting
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Hosting
The first thing you Want to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to professional stock pictures
But those are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can put them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines to assist you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a page especially for mobile usage. These are made to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Landing Page Hosting
Publish Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can publish it
A Customized domain
A demo page
A customized domain is pretty self-explanatory. Just enter in the domain You’d love to print to. But remember, that one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from Another software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the fashion of the page. As opposed to recreating your entire webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you want to test unique elements of your page, you can split test using Instapage. Just copy your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller variant and others are going to see the variation. Info about how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll find information about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help guide your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Landing Page Hosting