Introduction Landing Page Tips
Instapage is a program dedicated to helping you produce better landing pages. Landing Page Tips
The first thing that you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
Access to professional stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will exhibit Guidelines that will help you distance and align all elements so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you can even edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull out of here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a page specifically for mobile usage. These are made to load incredibly quickly, but you are going to get this choice if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Landing Page Tips
Publish Your Landing Page
When you are ready to publish your webpage, you have a couple choices.
You can publish it
A Customized domain name
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain name You would love to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your webpage before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other applications on the market.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to change the fashion of the webpage. As opposed to recreating your entire webpage, it is going to save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test unique elements of your page, you can split test utilizing Instapage. Just duplicate your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others are going to see the variant. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll find information about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for those who need to place Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your production and strategy, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Landing Page Tips