Overview Landing Page Toolkit
Instapage is a software dedicated to helping you produce better landing pages. Landing Page Toolkit
The first thing that you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this software offers the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A clean user interface
Access to specialist stock pictures
But these are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current website or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page straight from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull out of here.
Rather, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you are designing a page especially for mobile usage. All these are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Based on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Landing Page Toolkit
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it
A Customized domain name
A demonstration page
A custom domain is really self-explanatory. Just enter in the domain name You would love to print to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from The other applications out there.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the webpage. Rather than recreating your complete webpage, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that provides you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — If you want to examine unique elements of your page, it is possible to divide test using Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set Certain goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your webpage’s conversion rate depending on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have more analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for those who need to place Together quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Landing Page Toolkit