Instapage is a program dedicated to helping you create better landing pages. Landingpage
The first thing you need to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like the other great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
Access to specialist stock pictures
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines to help you space and align all components so.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all devices.
If need be, you could even edit your webpage directly from the cell view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you are designing a page specifically for mobile use. These are made to load incredibly fast, but you’ll find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by particular types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Landingpage
Post Your Landing Page
When you’re ready to publish your webpage, you have a couple choices.
You can print it
A Customized domain name
A demo page
A custom domain is really self-explanatory. Just enter in the domain You’d like to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, If You Would like a Complete presentation of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from The other applications out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the webpage. Rather than recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you would like to examine unique components of your page, you can divide test using Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others are going to observe the variation. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll find details about your webpage’s conversion rate depending on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional information, such as top performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for People Who need to put Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your production and strategy, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Landingpage