Overview Launch Page
Instapage is a software dedicated to helping you create better landing pages. Launch Page
The first thing you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like the other great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to specialist stock pictures
But those are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colours, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines to assist you space and align all components so.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all devices.
If need be, you can even edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Rather, choose Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you’re designing a page specifically for mobile use. These are designed to load incredibly fast, but you are going to get this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, you can filter out the templates by particular types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Launch Page
Publish Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it
A Customized domain
A demonstration page
A custom domain is really self-explanatory. Just enter in the domain You’d love to print to. But remember, that one does need a little technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from Another applications out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to modify the fashion of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test different elements of your page, you can split test utilizing Instapage. Just copy your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variant. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Launch Page