Introduction Location Based Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Location Based Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing has been Dominated by the same large players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Location Based Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, business size, record size and also the kind of material you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you will not be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Location Based Email Marketing
Managing Your Subscribers
Having granular control over your subscribers is arguably one of The most important facets of any email marketing program today.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the shape Stuff here since I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on point. Location Based Email Marketing
If you are not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the form style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, like before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so you can get an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Location Based Email Marketing
The Price of MailerLite is no doubt one of the tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Price of the competition generally, MailerLite is by far one of the least expensive options available on the market. Plus, if you are willing to pay yearly, you can also get a much greater discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) industry in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Location Based Email Marketing