Overview Logo Insta
Instapage is a software dedicated to helping you create better landing pages. Logo Insta
The first thing you Want to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A fresh user interface
accessibility to specialist stock images
But these are only a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all devices.
If need be, you can also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull out of here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a webpage especially for mobile usage. These are made to load incredibly quickly, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Logo Insta
Publish Your Landing Page
When you’re ready to publish your webpage, you have a few options.
You can publish it
A custom domain
A demonstration page
A customized domain is really self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a Complete presentation of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other applications out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but do not wish to change the style of the page. Rather than recreating your entire webpage, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test different components of your page, you can split test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variant. Information about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover information about your page’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
Could have additional analytics, such as top performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Great customer support and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Together quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your production and plan, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Logo Insta