Introduction Mail Newsletter
When I asked you to name an email Marketing tool, what would you say? Mail Newsletter
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Mail Newsletter
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, company size, record size and also the kind of material you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is related to this domain in order that they could email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow The exact same step-by-step process of a standard effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of articles to your email, including videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mail Newsletter
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising program now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we’ll get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on point. Mail Newsletter
If you are not impressed by what you’ve seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great foundation to work from if, for example the majority of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see exactly how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their demands.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just not as efficient…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Mail Newsletter
The cost of MailerLite is no doubt one of the tools biggest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It ends up, at around half of the Cost of this rivalry generally, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you are ready to pay annually, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mail Newsletter