If I asked you to name an email Marketing instrument, what would you say? Mailchimp
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the identical big players for the previous decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailchimp
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Business, address, business size, record size and even the kind of material you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a good match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your classes or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailchimp
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important facets of any email marketing program today.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we’ll get into in a minute — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or can easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Stuff here because I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Mailchimp
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to meet their needs.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your site.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Mailchimp
The Price of MailerLite is one of those tools biggest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It turns out, at around half of the Cost of the competition generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you are ready to pay yearly, you can also get an even greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the few marketing tools to disrupt The (very crowded) industry in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Mailchimp