Intro Mailerlite Deliverability Issues
When I asked you to name an email Marketing instrument, what would you say? Mailerlite Deliverability Issues
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the same big players for the previous decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Deliverability Issues
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, record size and also the type of content you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain so they could email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you are a good match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a standard effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of content to your email, such as videos, product columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your groups or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Deliverability Issues
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email advertising software today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically inserted or removed so.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or may easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Things here because I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on point. Mailerlite Deliverability Issues
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a fantastic foundation to work from if, like the majority people, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but certainly not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their needs.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply much less efficient…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on paper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the webpages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Deliverability Issues
The cost of MailerLite is one of the tools largest Selling points, and let us face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an amazing option for those starting out.
And what about the top programs?
It ends up, at approximately half the Price of this competition on average, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re willing to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in recent years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailerlite Deliverability Issues