Background Mailerlite For Woocommerce
If I asked you to name an email Marketing tool, what would you say? Mailerlite For Woocommerce
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same large players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite For Woocommerce
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the type of material you intend to send.
Then, You Have to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Types of content to your email, such as videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite For Woocommerce
Handling Your Clients
Having granular control over your readers is arguably among The most important aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — that we’ll get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or can simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Stuff here since I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Mailerlite For Woocommerce
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, like the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users .
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an act, like transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite For Woocommerce
The Price of MailerLite is undoubtedly one of those tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this rivalry generally, MailerLite is by far among the least expensive options on the industry. Plus, if you are willing to pay annually, you can also get a much better discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those email advertising tools to interrupt The (very crowded) industry in the last couple of decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Mailerlite For Woocommerce