Introduction Mailerlite Freebie
If I asked you to name an email Marketing tool, what would you say? Mailerlite Freebie
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same large players for the last decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Freebie
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, record size and even the type of material you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a fantastic match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Freebie
Handling Your Clients
Having granular control over your subscribers is arguably among The most important facets of any email marketing program today.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or removed so.
Here is what establishing a rule looks like:
Notice how you can even combine Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they have no value besides what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the shape Things here since I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Mailerlite Freebie
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so You can see how your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their demands.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so it’s possible to get an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your website.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite Freebie
The cost of MailerLite is among those tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful option for those starting out.
And what about the premium plans?
It ends up, at around half of the Cost of this competition on average, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few marketing tools to interrupt The (very crowded) industry in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Mailerlite Freebie