Intro Mailerlite Glassdoor
When I asked you to name an email Marketing tool, what could you say? Mailerlite Glassdoor
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical big players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite Glassdoor
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, business size, record size and also the type of content you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a good match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Glassdoor
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential aspects of any email advertising software today.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we will get to in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the form Things here because I have an entire section on that below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Mailerlite Glassdoor
If you are not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic base to work from if, like most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but surely not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their demands.
What’s email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite Glassdoor
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top plans?
It ends up, at around half the Price of the rivalry on average, MailerLite is undoubtedly among the least expensive options on the industry. Additionally, if you are willing to pay annually, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those few email marketing tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite Glassdoor