Background Mailerlite Hackathon
If I asked you to name an email Marketing instrument, what would you say? Mailerlite Hackathon
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical large players for the previous ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Hackathon
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, business size, record size and even the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can choose your classes or segments.
The tab also allows you To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Hackathon
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can even blend Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — that we’ll get to in a minute — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on point. Mailerlite Hackathon
If you are not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an act, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Mailerlite Hackathon
The Price of MailerLite is no doubt one of the tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at around half of the Price of the competition generally, MailerLite is by far among the least expensive options available on the industry. Additionally, if you are willing to pay annually, you are also able to get a much better discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those very few advertising tools to disrupt The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Mailerlite Hackathon