Introduction Mailerlite Magento
When I asked you to name an email Marketing tool, what would you say? Mailerlite Magento
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Magento
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the kind of material you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, such as videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Magento
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get to in a minute — and they have no value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the shape Things here since I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on stage. Mailerlite Magento
If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything from the form style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to meet their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email advertising program.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just not as effective…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the webpages on your website.
This kind of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Mailerlite Magento
The Price of MailerLite is undoubtedly among those tools largest Selling things, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an amazing alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half the Cost of the rivalry on average, MailerLite is undoubtedly among the cheapest options available on the market. Additionally, if you are ready to pay annually, you can also get a much better discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Mailerlite Magento