Intro Mailerlite Plugin
If I asked you to name an email Marketing tool, what could you say? Mailerlite Plugin
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same big players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Plugin
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, company size, record size and also the type of material you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Kinds of content to your email, such as videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your classes or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Plugin
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, above all, your conversions.
And while many providers Permit You to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can also combine Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Stuff here since I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Mailerlite Plugin
If you’re not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, for example most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users .
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is just as simple to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see precisely how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as effective…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so you can find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Plugin
The Price of MailerLite is undoubtedly one of those tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium programs?
It turns out, at around half of the Price of the rivalry generally, MailerLite is by far among the cheapest options on the market. Plus, if you are willing to pay yearly, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of those very few email advertising tools to disrupt The (very crowded) sector in the last couple of years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mailerlite Plugin