Introduction Mailerlite Reports
If I asked you to name an email Marketing tool, what could you say? Mailerlite Reports
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising continues to be Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Reports
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, business size, record size and also the type of material you intend to send.
Then, You Have to confirm your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, such as videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your classes or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Reports
Handling Your Clients
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising program today.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we will get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or may simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Things here since I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on stage. Mailerlite Reports
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic base to work from if, like most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything in the kind style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your subscribers interacted with your mails in relation to one another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so you can get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Reports
The Price of MailerLite is among the tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an amazing option for those starting out.
And what about the top plans?
It ends up, at around half the Price of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you are willing to pay annually, you are also able to get a much greater discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of those few advertising tools to disrupt The (very crowded) industry in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mailerlite Reports