Introduction Mailerlite Spam Folder
When I asked you to name an email Marketing tool, what would you say? Mailerlite Spam Folder
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical big players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Spam Folder
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, company size, list size and even the kind of content you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of articles to your email, such as videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Spam Folder
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program now.
Because highly personalized efforts Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — which we will get into in a minute — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the form Things here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on point. Mailerlite Spam Folder
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything in the form style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users .
Last but surely not least, you Can check how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can play the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted with your emails compared to one another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their demands.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficacy here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to get an idea about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Spam Folder
The Price of MailerLite is one of the tools largest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful option for those starting out.
And what about the premium plans?
It ends up, at approximately half the Price of the competition on average, MailerLite is by far among the least expensive options available on the market. Plus, if you are ready to pay annually, you are also able to get a much better discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of the few marketing tools The (very crowded) industry in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Mailerlite Spam Folder