Intro Mailerlite Team
If I asked you to name an email Marketing instrument, what would you say? Mailerlite Team
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Team
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, list size and even the kind of material you intend to send.
Then, you need to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they could email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Kinds of content to your email, such as videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Team
Managing Your Clients
Possessing granular control over your readers is arguably one of The most important facets of any email marketing software now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we will get to in a minute — and they have no value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Things here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Mailerlite Team
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, like the majority of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is just as easy to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see how your subscribers interacted with your emails compared to another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to meet their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the pages on your website.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Team
The cost of MailerLite is no doubt among those tools biggest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Price of this rivalry generally, MailerLite is undoubtedly among the cheapest options on the market. Plus, if you’re willing to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools to disrupt The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Mailerlite Team