Background Mailerlite Webinar
If I asked you to name an email Marketing tool, what could you say? Mailerlite Webinar
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Webinar
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, record size and even the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they could email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a fantastic fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your classes or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Webinar
Managing Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a moment — and they have no value besides what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the form Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Mailerlite Webinar
If you’re not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic base to work from if, for example most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see precisely how your readers interacted with your mails in relation to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email advertising program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply much less efficient…. yet.
Another question of efficacy here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Webinar
The Price of MailerLite is no doubt among the tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this competition generally, MailerLite is undoubtedly among the least expensive options on the industry. Plus, if you’re willing to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the few email advertising tools The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite Webinar