Background Marketing Cloud Email Specialist Exam Questions
If I asked you to name an email Marketing tool, what could you say? Marketing Cloud Email Specialist Exam Questions
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Marketing Cloud Email Specialist Exam Questions
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, company size, record size and even the kind of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good match for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your classes or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Marketing Cloud Email Specialist Exam Questions
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can even blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much into the form Stuff here because I have an entire section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on point. Marketing Cloud Email Specialist Exam Questions
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like the majority people, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see how your subscribers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to meet their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the pages on your site.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Marketing Cloud Email Specialist Exam Questions
The Price of MailerLite is undoubtedly among those tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you are ready to pay annually, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those email marketing tools to disrupt The (very crowded) sector in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Marketing Cloud Email Specialist Exam Questions