Intro Marketing Email Address Examples
When I asked you to name an email Marketing instrument, what could you say? Marketing Email Address Examples
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical large players for the last ten years. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Marketing Email Address Examples
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, business size, record size and also the type of content you plan to send.
Then, You Have to verify your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain so they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good match for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows you To develop segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Marketing Email Address Examples
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising program today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice how you can even blend Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the shape Things here because I have an entire section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on stage. Marketing Email Address Examples
If you’re not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great base to work from if, like most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to meet their needs.
What’s email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it is really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Marketing Email Address Examples
The Price of MailerLite is among those tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top programs?
It turns out, at around half of the Price of this rivalry generally, MailerLite is by far among the least expensive options on the industry. Plus, if you’re ready to pay yearly, you are also able to get a much greater discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the few email advertising tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Marketing Email Address Examples