Introduction Marketing Email Subject Lines Examples
When I asked you to name an email Marketing tool, what would you say? Marketing Email Subject Lines Examples
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same big players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Marketing Email Subject Lines Examples
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and also the kind of content you plan to send.
Then, you need to confirm your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Marketing Email Subject Lines Examples
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most important facets of any email marketing software today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also blend Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on stage. Marketing Email Subject Lines Examples
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic foundation to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Last, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your readers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an action, such as transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It’s simply not as effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Marketing Email Subject Lines Examples
The Price of MailerLite is no doubt among the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Cost of the competition generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you’re ready to pay yearly, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of the very few advertising tools to interrupt The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Marketing Email Subject Lines Examples