Background Marketing Introduction Email Sample
If I asked you to name an email Marketing tool, what would you say? Marketing Introduction Email Sample
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Marketing Introduction Email Sample
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, business size, record size and even the kind of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or segments.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Marketing Introduction Email Sample
Managing Your Clients
Having granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — that we’ll get into in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on point. Marketing Introduction Email Sample
If you are not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but surely not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic base to work from and the editor is just as easy to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your readers interacted with your emails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to meet their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an action, like moving a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Marketing Introduction Email Sample
The cost of MailerLite is undoubtedly one of the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an amazing alternative for those starting out.
And what about the top programs?
It turns out, at approximately half of the Price of this rivalry generally, MailerLite is undoubtedly among the cheapest options available on the industry. Additionally, if you’re ready to pay yearly, you can also get an even better discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email advertising tools to interrupt The (very crowded) sector in the last couple of years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Marketing Introduction Email Sample