Intro Marketing Page
Instapage is a program dedicated to helping you produce better landing pages. Marketing Page
The first thing that you need to know is that it is 100% Devoted to landing Landing and pages pages only.
Like another great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to specialist stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines that will help you distance and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your webpage directly from the cell view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull from here.
Rather, select Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you’re designing a webpage specifically for mobile usage. These are made to load incredibly fast, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Marketing Page
Publish Your Landing Page
When you’re ready to print your webpage, you have a couple choices.
You can print it
A custom domain
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would love to publish to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other software out there.
Included in these are:
Instablocks — these are useful for times when you need to create multiple landing pages, but don’t want to modify the fashion of the webpage. As opposed to recreating your complete page, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you want to test different components of your page, you can split test utilizing Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the controller variant and others will see the variant. Information about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will discover information about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these regions:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for those who need to put Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help guide your production and plan, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Marketing Page