Background Marketo Email Marketing
When I asked you to name an email Marketing instrument, what could you say? Marketo Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same big players for the previous ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Marketo Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, list size and also the type of content you plan to send.
Then, you need to confirm your Site (or domain ).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, such as videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your classes or segments.
The tab also allows you To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Marketo Email Marketing
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get into in a minute — and they have no value besides what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors together based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their contributor Management and personalization features on stage. Marketo Email Marketing
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic base to work from if, for example most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users .
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted with your mails in relation to another.
Reports for automations are Available under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Marketo Email Marketing
The cost of MailerLite is no doubt one of the tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half the Price of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you are ready to pay yearly, you can also get a much better discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those few email marketing tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Marketo Email Marketing