Background Mass Email Marketing Software Reviews
If I asked you to name an email Marketing tool, what could you say? Mass Email Marketing Software Reviews
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Mass Email Marketing Software Reviews
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, company size, record size and even the kind of content you intend to send.
Then, You Have to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mass Email Marketing Software Reviews
Handling Your Subscribers
Having granular control over your readers is arguably one of The most important facets of any email marketing program now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed so.
Here’s what setting up a rule looks like:
Notice the way you can even combine Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we will get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Things here since I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. Mass Email Marketing Software Reviews
If you are not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to meet their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Mass Email Marketing Software Reviews
The Price of MailerLite is among those tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Cost of the competition on average, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are ready to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in recent years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Mass Email Marketing Software Reviews