Introduction Miller Lite Bandana
If I asked you to name an email Marketing tool, what could you say? Miller Lite Bandana
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Miller Lite Bandana
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, list size and also the type of material you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Miller Lite Bandana
Managing Your Subscribers
Having granular control over your readers is arguably among The most essential aspects of any email advertising program today.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also blend Rules, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — that we’ll get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the shape Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on stage. Miller Lite Bandana
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, for example most people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their needs.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just not as efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your website.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Miller Lite Bandana
The Price of MailerLite is among the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an amazing option for those starting out.
And what about the top programs?
It ends up, at around half of the Price of the rivalry on average, MailerLite is by far among the least expensive options on the industry. Plus, if you are ready to pay yearly, you are also able to get an even better discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Miller Lite Bandana