Introduction Miller Lite Carbs
If I asked you to name an email Marketing tool, what could you say? Miller Lite Carbs
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Miller Lite Carbs
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and also the type of material you intend to send.
Then, you need to verify your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of content to your email, such as videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can choose your classes or segments.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Miller Lite Carbs
Handling Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can even blend Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get to in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the shape Stuff here because I have a whole section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on stage. Miller Lite Carbs
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything in the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see exactly how your subscribers interacted with your emails in relation to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than sufficient to fulfill their needs.
What’s email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply much less effective…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Miller Lite Carbs
The cost of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the premium programs?
It turns out, at around half the Price of this rivalry on average, MailerLite is by far among the cheapest options on the market. Plus, if you are willing to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the email marketing tools The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Miller Lite Carbs