Introduction Miller Lite Pin
When I asked you to name an email Marketing tool, what would you say? Miller Lite Pin
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the same large players for the previous ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Miller Lite Pin
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Business, address, business size, list size and even the kind of content you intend to send.
Then, You Have to confirm your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your groups or sections.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Miller Lite Pin
Handling Your Clients
Possessing granular control over your readers is arguably among The most important facets of any email advertising program today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can even blend Principles, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — which we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much to the form Stuff here because I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Miller Lite Pin
If you’re not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great foundation to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users .
Last but certainly not least, you Can assess the way your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to meet their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to find an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Miller Lite Pin
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for those starting out.
And what about the premium programs?
It ends up, at around half the Cost of the competition on average, MailerLite is undoubtedly one of the cheapest options available on the industry. Plus, if you are willing to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) sector in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Miller Lite Pin