Introduction One Page Website Builder
Instapage is a program dedicated to helping you produce better landing pages. One Page Website Builder
The first thing you need to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like the other good’s out there, this program offers the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish webpages fast
A clean user interface
accessibility to professional stock images
But those are just a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines that will help you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull out of here.
Instead, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a webpage specifically for mobile usage. These are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Based on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. One Page Website Builder
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it to:
A custom domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain You’d love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your page until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few added features that help separate from The other software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to change the style of the webpage. As opposed to recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine unique elements of your page, you can split test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others are going to observe the variant. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will find details about your webpage’s conversion rate based on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You will also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. One Page Website Builder