When I asked you to name an email Marketing tool, what could you say? Ontraport
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Ontraport
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, list size and also the type of material you intend to send.
Then, you need to confirm your Website (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations soon, do not worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of articles to your email, such as videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your groups or sections.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Ontraport
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the shape Things here because I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Ontraport
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their demands.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an idea about what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Ontraport
The cost of MailerLite is among those tools biggest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It turns out, at around half of the Cost of this rivalry on average, MailerLite is undoubtedly one of the cheapest options available on the market. Plus, if you’re ready to pay annually, you can also get an even better discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those email marketing tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Ontraport