Background Open Source Email Marketing
If I asked you to name an email Marketing tool, what could you say? Open Source Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the identical large players for the previous ten years. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Open Source Email Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, business size, list size and even the kind of content you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to this domain so they can email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a good match for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, such as videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your groups or sections.
The tab also allows one To build segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Open Source Email Marketing
Handling Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Things here because I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you know that this is a feature you can use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on point. Open Source Email Marketing
If you are not impressed by what you have seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see precisely how your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to meet their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply much less efficient…. yet.
Another question of efficacy here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Open Source Email Marketing
The Price of MailerLite is no doubt one of those tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is by far one of the cheapest options available on the industry. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) sector in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Open Source Email Marketing