Overview Optimizely Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Optimizely Landing Page
The first thing you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
accessibility to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to various places, Instapage will exhibit Guidelines to help you space and align all elements so.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed so across all of the devices.
If need be, you could also edit your page directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you are designing a webpage specifically for mobile usage. These are made to load incredibly quickly, but you’ll find this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by particular types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Optimizely Landing Page
Publish Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can print it
A custom domain name
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would love to print to. But beware, this one does need a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it will publish.
Or, If You Would like a full presentation of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from Another applications out there.
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to modify the style of the page. As opposed to recreating your entire page, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique elements of your page, you can divide test using Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a great option for those who need to place Together fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Optimizely Landing Page