Intro Page Builder
Instapage is a program dedicated to helping you produce better landing pages. Page Builder
The first thing you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like another good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to professional stock images
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colours, and layouts to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you could also edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you’re designing a page especially for mobile usage. All these are made to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by particular types Based on the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Page Builder
Post Your Landing Page
When you are ready to print your page, you have a couple options.
You can print it
A Customized domain
A demo page
A customized domain is pretty self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your webpage before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another applications out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not wish to change the fashion of the webpage. As opposed to recreating your complete webpage, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique elements of your page, you can split test utilizing Instapage. Just duplicate your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will observe the variation. Information on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between both test variations here.
You will also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its competitors in these areas:
The big one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to put Jointly fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help guide your production and plan, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Page Builder