Overview Page Builder Landing Page
Instapage is a program dedicated to helping you create better landing pages. Page Builder Landing Page
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages fast
A clean user interface
Access to professional stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to different areas, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all devices.
If need be, you can even edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a webpage especially for mobile use. All these are made to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by particular types Based on the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Page Builder Landing Page
Publish Your Landing Page
When you are ready to print your page, you have a few options.
You can publish it to:
A Customized domain name
A demo page
A customized domain is really self-explanatory. Simply enter in the domain name You would like to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other software on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to modify the style of the page. As opposed to recreating your complete webpage, it is going to save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine different elements of your page, you can split test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variant. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll discover details about your webpage’s conversion rate based on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between the two test variations here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a great option for People Who need to put Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion goal monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Page Builder Landing Page